Doctors Without Borders/Médecins Sans Frontières (MSF) and VII Photo present “Starved for Attention” a multimedia campaign exposing the neglected and largely invisible crisis of childhood malnutrition. The campaign aims to rewrite the story of malnutrition through a series of multimedia documentaries that seamlessly blend photography and video from some of the most accomplished and award-winning photojournalists working today.

About the campaign (read more here):

An estimated 195 million children worldwide suffer from the effects of malnutrition, with 90 percent living in sub-Saharan Africa and South Asia. In fact, malnutrition contributes to at least one-third of the eight million annual deaths of children under five years of age […] By signing the “Starved for Attention” online petition, you can be part of the campaign to rewrite the story of malnutrition and demand that the 195 million malnourished children get the attention they need and deserve to escape the deadly cycle of malnutrition.

You will find all the necessary information on Starved for Attention website including: Activist toolkit (Sign the Petition, for facebook, for your blog, on twitter); Campaign Blog; Photos and videos.

The “Starved for Attention” exhibition launch will include screenings of the documentaries and a panel discussion, moderated by NBC News anchor Ann Curry, with global health experts, activists, MSF aid workers, and VII photographers. It will take place later today in New York and  Brooklyn but also in  Toronto (Canada) and Milano (Italy) -more information on this page. Streaming LIVE online: Wednesday, June 2 at 7:00pm ET.

The Sama Gazette supports MSF for a long time, and we of course added Starved for Attention Campaign to the list of campaigns we support; we strongly invite the Sama Readers to support it too. Starved for Attention. 195 million stories of malnutrition. Rewrite the story. The time to act is now!

Left: Burkina Faso, 2009, © Jessica Dimmock/VII Network
Right: Democratic Republic of Congo, 2009, © Franco Pagetti/VII
Illustrating post: Djibouti, 2009, © Marcus Bleasedale/VII

Update: Click to view the video!